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Pay-per call is a boon for the present businesses. With its help, entrepreneurs are taking business to a next level where quality and quantity are not compromised for. Pay-per call or cost –per call is an advertising model, in which you get inbound customer calls and the advertiser pays as per the number of telephone calls made by the prospects.
Pay-per call is a relatively new advertising strategy where the lead calls you. It is different from pay-per click in terms of direct interaction with the prospective buyer. Both are online advertising models, but pay-per call incites a customer to make a call which is an advantage over pay-per click. On the other hand, pay-per call is much more expensive than pay-per click and any irrelevant call hypes up your expenditure.